thekey.company's Failure: Digital Real Estate's Risks Revealed
thekey.company's Demise: A Digital Real Estate Reality Check The spectacular implosion of thekey.company sent shockwaves through the real estate industry. Was it simply a case of bad luck, or does it expose inherent vulnerabilities in purely digital real estate models? This analysis compares thekey.company's failure to the enduring success of Keyes.com, a traditional real estate agency, to dissect the strengths and weaknesses of each approach. We'll explore the factors that contributed to thekey....